F&B - Mexican Restaurant | Singapore | 1 Outlets

• Over 3,000 customers have enrolled in Muchacho's loyalty program in 18 months
• Close to 2,000 rewards have been redeemed - that’s almost $10,000 in discounts redeemed!
• Half of the customers have earned a reward; 1 in 4 customers have earned 2 or more rewards.

Muchachos is a fast-casual restaurant in Singapore, serving authentic Mexican food like tacos, burritos and quesadillas.

After five years at their old location, Muchachos reopened in a new location in 2018, with a new look and a tweaked menu.

The Muchachos team was looking for a way to welcome loyal customers, while also building a base of new regulars in their new venue. They decided to start a digital loyalty program using CandyBar.

Muchachos customers earned a stamp for every $10 spent, and earned a $5 reward for every 5 stamps. Since launch, the results speak for themselves:

• In 18 months, over 3,000 customers have enrolled in Muchacho’s loyalty program, earning more than 21,000 stamps in total visits.
• Close to 2,000 rewards have been redeemed - that’s almost $10,000 in discounts redeemed by customers.
• Almost half the customers have earned a reward; 56% have redeemed 2 or more rewards. One customer has even earned 36 rewards!

These days, Muchachos is packed full at lunch and dinner. Customers love claiming their rewards, cashiers love how easy it is to use, and Muchachos continues to build brand loyalty with CandyBar.