F&B - Bakery & Cafe | Singapore | 4 outlets
Plain Vanilla:
Delighting Regulars
By the Numbers
- Plain Vanilla enrolled close to 500 customers in the first few weeks of their loyalty program
- Each customer earned 10 stamps on average - enough to redeem a free cup of coffee
- 30 customers are super-fans, making three or more visits a week.
CandyBar helped drive store visits. Our stores became places which people could visit every day, have their coffee, and chat with a familiar face.
About Plain Vanilla
Plain Vanilla prides itself on serving delicious baked goods, hand-crafted in small quantities, paired with great coffee and a welcoming ambience.
Each of Plain Vanilla’s four outlets offers a place where people can gather, enjoy delicious food, and meet interesting people.
The Challenge: Building the Plain Vanilla Community
The team wanted to encourage customers to make visiting Plain Vanilla a part of their daily habit, either for coffee on their way to work or as a meeting spot.
They chose CandyBar because it was a rewards program that was easy to understand for customers and easy to use for staff.
The CandyBar Solution
Plain Vanilla made use of CandyBar’s loyalty card feature. Customers earned a stamp for each coffee and could redeem a free cup of coffee after every 10 stamps.
Customers loved Plain Vanilla’s loyalty program, and responded warmly:
- Strong Take-up: Plain Vanilla enrolled close to 500 customers in the first few weeks of their loyalty program.
- High Engagement: On average, each customer has earned 10 stamps -- that’s a free cup of coffee for every customer.
- Super Fans: 30 customers have been consistent regulars, with three or more visits every week.
CandyBar helped us to start conversations and build relationships with our customers! We could address them by name and get to know them better with each visit.
CandyBar helped the team build relationships with customers. Each Plain Vanilla store became a place where people could visit everyday, have a cup of coffee, and be greeted by the familiar face of a team member.
Best of all, the rollout was smooth across all four outlets. Cashiers incorporated CandyBar into their routine easily, with no special training necessary.